RIDE TV Together was created back in April 2020 to address the impact that COVID-19 was having on the equestrian industry. RIDE TV teamed up with PBR and the Western Sports Foundation for the “Protect the Ride” campaign, which helps raise money for western riders who weren’t able to compete due to live sporting events being cancelled across the U.S. As RIDE TV met with more organizations across equine sports, the need for support was evident. The webpage grew to promoting various events as they were reopening, and specifically support local causes near RIDE TV headquarters in Fort Worth.

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Fort Worth Week

RIDE TV dedicated a week-long tribute to their hometown as a celebration of Fort Worth’s legendary Western heritage and modern entertainment and culture. Programming included a new documentary on the beloved Fort Worth Stockyards, the best of past Stockyards rodeos, select Fort Worth episodes of the travel series It’s My Backyard, bull riding, cutting horse competitions, mustang makeovers, and stories about Fort Worth artists, merchants, and local citizens who make a difference.

attention western sports athletes

Economic Hardship Grants are now available to athletes impacted by the COVID-19 pandemic. To see if you qualify or to apply click below.


While we can’t predict the future, the unavoidable challenges of the pandemic and social distancing activities may inevitably have an impact on our athletes in the short-term – and potentially the long-term.

I just keep thinking to myself: we must protect “The Ride.”

“The Ride” is someone’s family.

“The Ride” is a part of our local communities.

“The Ride” is a way we celebrate our western lifestyle together.

Without the riders…. Someday we no longer may have “The Ride.”

So, what’s the answer? Plan for the future and “Protect the Ride.”

We have been blessed by so many of you who have supported us in the field and at our events, and I hope that we will see each other soon as the environment improves.

Until that time, we are asking our many fans and supporters of Western Sports Foundation to consider supporting the ongoing financial assistance and wellness programs for our riders.

- Mark Dobosz, Executive Director, Western Sports Foundation

Find opportunities to give back to the horse industry and get updates on the effects of COVID-19 on horses, rodeo and how we are using the television network to respond.

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